15 June 2021

Redken Creative Consultant Guido, Styles for Miu Miu & Hermes

Redken Creative Consultant Guido created a slightly boyish design for Miu Miu’s Fall/Winter 2014 show and drew inspiration from classic 70’s film stars for Hermes’ Fall/Winter 2014.

Guido demonstrated that it doesn’t take much to create a runway worthy style when you have the right design and product in mind.

“I created a faux fringe for Miu Miu this season, which felt a little 70’s and a bit boyish in a way. Once the hair was blown out, I created a messy center part and then tucked the hair behind the ears. It’s a very natural finish, in that I didn’t apply any finishing products once the style was set in place. I wanted the hair to act and feel natural, said Guido.

HOW-TO Create the Look:

  1. 1. Wash hair with All Soft Shampoo and conditioner
  2. 2. Apply Satinwear 02 prepping blow-dry lotion to damp hair
  3. 3. Create a messy center part
  4. 4. Blow dry hair straight with natural bristle brush
  5. 5. Tuck hair behind ears
  6. 6. Spread faux bangs out so they take up more space on the face

Redken Products Used: All Soft Shampoo and conditioner and Satinwear 02 prepping blow-dry lotion

Guido drew inspiration from classic 70’s film stars that really epitomized effortless beauty. In order to create a similar feel for Hermes, Guido used two key blowdry products before twisting the hair to one side for an elegant finish. Hairsprays were left aside so that the hair remained soft and easy.

“It was important for the hair to feel rich and luxurious for Hermes, so I used Pillow Proof Blowdry express primer and Satinwear 02 prepping blow-dry lotion to get that gorgeous blowout prior to styling. Once the hair was dry, I created a slight twist around the face and secured it with a pin behind the right ear. It was an understated style, but incredibly elegant nonetheless”, said Guido.

HOW-TO Create the Look:

  1. 1. Spray Pillow Proof Blowdry express primer on damp hair
  2. 2. Apply Satinwear 02 prepping blow-dry lotion
  3. 3. Blowdry hair with a round brush
  4. 4. Create a clean side part to the left
  5. 5. Twist front section and pin behind right ear

Redken Products Used: Pillow Proof Blowdry, express primer and Satinwear 02 preparing blow-dry lotion

Photos by Greg Kessler for Redken

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