Lack-lustre, flat, lifeless locks are a styling challenge much of the time. This year, Official Haircare Product of London Fashion Week label.m launches its Thickening range designed to address these key hair issues.
Designed to enhance hair thickness, density, volume and abundance, the label.m Thickening collection is paraben free and helps protect against damage with the exclusive Enviroshield Complex and powerful antioxidants. Offering visible thickness along with a weightless yet lasting volume and lift from the first use.
This new range’s Shampoo and Conditioner work to improve the look of fullness with the unique label.m NRG Complex and Time-Release technology – helping to enhance benefits with prolonged use and label.m Thickening collection works to give maximum volume for healthier looking hair.
Thickening Shampoo: Gently cleanses whilst infusing hair with weightless volume for long-lasting body and lift. This product helps achieve long-lasting weightless volume from root-to-tip and instantly gives visible thickness to any hair type. label.m’s exclusive NRG Complex with Time-Release Delivery technology dramatically volumises whilst boosting elasticity to strengthen and protect hair without leaving a residue. Hair is noticeably healthy, repaired and full of luxurious body.
Thickening Cream: Actively swells hair to a luxe new dimension. Bran, Barbados Cherry and Amazon Cupuaçu fruit add moisture and lustre. The innovative Enviroshield Complex, exclusive to label.m, protects hair against heat styling and UV rays, boosting shine. Apply to damp hair and comb through. For best results, blow dry hair one section at a time.
Hydrates and nourishes whilst infusing hair with weightless volume for long-lasting body and lift. This volume-building conditioner expertly detangles, moisturizes and plumps each strand from the inside out for instantly visible thickness and weightless density. label.m’s exclusive NRG Complex and Time-Release Delivery technology energizes hair to stimulate growth, smooth and enhance volume without leaving a residue.
Volume Foam: A lightweight foam dedicated to volumizing fine hair. The non-greasy liquid-to-foam formula helps to boost hair without weighing it down while the innovative Enviroshield Complex protects hair against heat styling and harmful UV rays all the time boosting shine for added radiance. Pump a small amount into the palms and watch the foam expand! Apply the foam to the root area, then comb through and blow dry for all over volume.
The Technology Behind The Thickening Collection
NRG Complex: This is an exclusive label.m concept designed to ‘energize’ fine, dull or flat hair. The NRG Complex utilizes Framboise Extract to provide antioxidant nutrition and protection, whilst the Kona Red Coffee Berries within the complex deliver hydration and contains collagen and elastin boosting properties.
Time-Release Volume Delivery Shuttle: Time-Release Technology refers to the delivery vehicle of the ingredients. It ‘shuttles’ ingredients to the cortex layer of hair and the finer medulla layers in thinner hair types. The time-release benefits are evident with continued and prolonged use of the regimen over time. Hair quality is visibly improved and the thickening and volumizing effects are maximized and become long-lasting.
This long-lasting volume refers to a typical cycle of 24 to 48 hours between shampooing and is measured, based on a person’s original hair strand thickness, and the penetration of the ingredient complex to produce a thickening and volumizing effect. It is also measured based on regular usage and incremental long-term benefits that come from the regular use.
More information: www.labelm.com T: +1 800 274 2456