21 April 2024

#BeUnexpected: Introducing L’Oréal Professionnel Hairchalk!

#BeUnexpected! Instantly transform your look to match your mood, your #OOTD, or to add a surprising accessory to your style: with a pop of color to your tresses!

Similar to your manicure, make a bold statement or a subtle change to your hair, without the commitment. With L’Oréal Professionnel’s new Hairchalk, your hair is your best fashion accessory. Hairchalk is a high-intensity, temporary color polish for hair that delivers bright, bold color on all textures and shades and lasts for 2- 10 shampoos*.

L’Oréal Professionnel Hairchalk allows women to try something new and exciting without committing to long-term, permanent color,” says L’Oréal Professionnel Artist, Pepper Pastor. “My clients are now embracing their inner artist and working with me to try different looks.”

Find your perfect color with a range of 5 flashy shades: First Date Violet, Blue Ocean Cruise, Coral Sunset, Garden Party and Sweet Sixteen Pink; and 3 natural shades: Bronze Beach, Coffee Break and Black Tie. With its innovative technology featuring water-based ink and micro-fiber polymer formula, Hairchalk creates an ultra-thin film that clings to hair and feels completely natural. It does not result in any color transfer or chalky texture.

Experience Hairchalk at the salon to take advantage of professional applications and techniques that only your colorist can provide. Try balayage to add highlights, or create an ombré effect to your ends. Ask your stylist to add it to your blow-dry or enhance a cut with a pop of color. Take the kit home to bring out your inner artist and apply color any time to match your style, mood, or outfit or to touch-up the look you received at the salon.

When using the product at home, use sparingly, and work with small sections of the hair. Start with a small amount of product, and re-apply if necessary for an even application. For a sleeker and longer-lasting result, flat iron sections of hair with Hairchalk and finish off with a small amount of L’Oréal Professionnel Mythic Oil. For inspiration on various looks to ask your stylist or to try at home, visit www.LPHairchalk.com


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