Suzi Weiss-Fischmann, Executive VP & Artistic Director of OPI Products Inc., is known as the First Lady of Nails, because she single-handedly creates every OPI Nail Lacquer based on each season’s fashion and beauty forecast!
We were so excited to interview her and we are happy to share this exclusive Gimme-5 with Suzi, to all of our readers.
1) What do you think sets OPI, as a company, apart? “When a consumer sees the OPI logo, she knows she will find nail lacquer with exceptional quality, iconic names and trendy, fashion-forward colors that are super rich, long-lasting and chip-resistant. OPI truly offers an affordable luxury to consumers.”
2) OPI is a brand well known for quirky lacquer names, what is the process like when trying to come up with names? “For the naming process, there is a group of six people at OPI who go behind closed doors to brainstorm hundreds of potential monikers for the new colors. We even order food and bring in props and images for inspiration! We channel each other’s creativity to come up with unique and interesting names for each shade.”
3) What are some of your inspirations, when you’re trying to create a new collection? “When creating nail lacquers, I take a close look at runway trends, prominent color palettes and textures. I travel often, drawing inspiration from street fashion, food, music, movies and more. I always note the average woman as my muse. Today’s woman is a global one; she is trendy and chic, wears the latest accessories, and when her nails look good, she feels good – both inside and out.”
4) What are some exciting new things in store for OPI for 2014? “2014 is all about color! Look for lots of new shades – including neons – and Sheer Tints, the brand’s first-ever pigmented top coats. OPI is also launching Glitter Off, a new peel-able base coat that offers one-step removal for hard-to-remove glitter or dark nail lacquer color.”
5) What are some of your personal favorite shades? “My favorite shades are the ones that have helped to shape the nail industry, such as Lincoln Park After Dark. I call this shade a game changer. At one time, women primarily wore seasonal trend colors (light or bright in summer, deeper as the weather turned), but after introducing Lincoln Park After Dark, dark nails became chic and wearable year-round. Other top picks that have influenced the industry include You Don’t Know Jacques! and I’m Not Really a Waitress.”