14 August 2022

Guido, Redken Creative Consultant, Styles at Calvin Klein and Reed Krakoff

Redken Creative Consultant Guido styled for Calvin Klein and Reed Krakoff for New York Fashion Week.

For the Calvin Klein show, Guido washed the models hair with All Soft Shampoo in order to get a nice, clean texture to the hair. Natural parts and natural textures remained intact, as Guido finished off the truly effortless style with a bit of Pillow Proof Blowdry two day extender before tucking the hair into the clothing.

“As one has come to expect, the beauty backstage for Calvin Klein is very minimal. Apart from cleansing the hair with All Soft Shampoo and adding a bit of Pillow Proof Blowdry two day extender for added texture, the hair was really left to its own devices. Once the girls are dressed, I will tuck the hair into collars and under accessories to finish the natural, yet rich look. This is the new rich!, said Guido.

How-To Create the Look:

  1. 1. Shampoo hair with All Soft Shampoo
  2. 2. Allow hair to part and dry naturally
  3. 3. Spray Pillow Proof Blowdry two day extender to increase texture on mid-lengths and ends
  4. 4. Use a curling iron to add subtle movement if necessary

Redken Products Used: All Soft Shampoo and Pillow Proof Blowdry two day extender.

For the Reed Krakoff show Guido used Satinwear 02 prepping blow-dry lotion to give the clean, damp hair a bit of weight and then let it dry naturally. The reality of hair, with its natural movement and imperfection, is considered luxurious and makes for a nice juxtaposition alongside the elegant, rich looks seen at Reed Krakoff.

“Natural hair, which is inherently simple and wearable, works particularly well with high fashion clothing. This is why we continue to see easy, effortless hairstyles on the runway. Most designers, especially in New York, do not want a complicated idea of hair. The hair at Reed Krakoff is very natural and there isn’t one kind of girl. I worked with the models’ natural textures and lengths to keep as much individuality as possible”, explained Guido.

How-To Create the Look:

  1. 1. Shampoo and condition the hair with Redken Pure Moisture shampoo and conditioner
  2. 2. Apply Satinwear 02 prepping blow-dry lotion to damp hair, Allow hair to dry naturally.
  3. 3. Use a curling iron to add movement into the mid-lengths and ends if necessary.

Redken Products Used: Satinwear 02 prepping blow-dry lotion

Photos by Greg Kessler for Redken

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