25 April 2024

Rusk introduces four new Deepshine Direct Shades!

Rusk Deepshine® Direct provides optical color shock for maximum impact. Intense Micro Pure Pigment Technology saturates hair with intense, vibrant color.

Advanced Marine Therapy leaves hair looking and feeling healthy. Rusk’s cream formula allows multiple colors to be precisely applied across the same strand, without bleeding, to create unique effects.

• Apply ‘direct’ from the tube
• No developer required
• Ammonia-free
• Peroxide-free
• PPD-free

The Deepshine® Direct® collection includes the following shades:

4 new Intense Direct Colors: Can be used individually or mixed together for endless color transformations. Do not mix with any other hair color, including Deepshine® Permanent or Deepshine® Demi.

• Blue
• Merlot
• Green
• Orange

Five Original Shades:

  • • Purple
  • • Pink
  • • Teal
  • • Red
  • • Yellow


Ingredients & Functions:

  • Marine Nutrient Complex (Hydrolyzed Rhodophycea and Hypnea Musciformis Extract) are marine conditioning extracts that contain vitamins, proteins and trace minerals that nourish the hair, improve elasticity and rebalance, rebuild and restore the natural integrity of the hair.
  • • Cera Alba (Beeswax) conditions the hair and smoothes the cuticle.
  • • Cetearyl Alcohol, Ceteareth-30, and Decyl Oleate is a unique combination of ingredients that facilitates application and gives hair color consistency.
  • • Cyclomethicone helps the color to penetrate into the hair shaft, and helps to leave the hair silky soft.
  • • Helianthus Annuus Seed Extract (Sunflower Extract) is an excellent hair conditioner, that leaves the hair easy to comb, supple, soft and shiny.


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