22 September 2021

Redken’s Guido creates two beautiful looks for Ralph Lauren

Redken Creative Consultant Guido created two beautiful looks this season for Ralph Lauren, in that the designer previewed his Polo line prior to showing his ready-to-wear collection.

The downtown hairstyle of the Polo collection, created with Redken’s new blowdry category, was paired on the runway with a more traditional Ralph Lauren low ponytail. Regardless, both styles had a cohesive feel in that they were both easy and gorgeous.

“For the Ralph Lauren collection look, I used Satinwear 02 prepping blow-dry lotion to give the hair a silky, luxurious finish. It was a classic Ralph Lauren ponytail that perfectly contrasted with the more natural, uninhibited style worn by the model for the Polo line”, said Guido, Redken Creative Consultant.

Redken Products Used – Collection: Satinwear 02 prepping blow-dry lotion & Fashion Work 12 versatile working spray.

Create the Collection Look:

  1. – Shampoo and condition the hair with Redken Clear Moisture shampoo and conditioner
  2. – Apply Satinwear 02 prepping blow-dry lotion to damp hair
  3. – Blowdry hair with round brush
  4. – Use fingers to pull hair back into a low ponytail
  5. – Fasten with a hair elastic
  6. –Wrap and pin a small piece of hair around the elastic
  7. – Finish with Fashion Work 12 versatile working spray

Redken Products Used – Polo: Pillow Proof Blowdry express primer & Pillow Proof Blowdry two day extender.

Create the Polo Look:

  1. – Shampoo and condition the hair with Redken Clear Moisture shampoo and conditioner
  2. – Apply Pillow Proof Blowdry express primer 2 damp hair
  3. – Allow hair to dry naturally
  4. – Use a curling iron to add movement into the mid-lengths and ends if necessary
  5. – Spray Pillow Proof Blowdry two day extender on mid-lengths and ends for added texture

Photos: Greg Kessler fro Redken

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