23 February 2024

Whitney Port joins Damien Carney on the Latest Drab to Fab!

The Big Apple: It’s known for sophisticated style and effortless-looking chic…

…and now, the easy how-to’s come directly to you with Joico’s exciting, new Drab-to-Fab webisode starring International Creative Director Damien Carney and fashion superstar Whitney Port for the first of the fashionista series. Our pros team up to create the hottest look for spring—glossy, movement-rich barrel waves paired with monochromatic separates that segue simply from office to evening.

“Just as you layer products to create your desired results, you also layer clothing for the ultimate versatility,” explains Carney, who amped up rich auburn locks with an application of Joico’s Color Endure Shampoo and Conditioner. Port’s new Whitney Eve Spring Collection makes its metropolitan debut with a tailored jacket, cropped top, and sexy-yet-roomy pants that get you around town without hampering youthful style. “My line is all about dressing from day to night, mixing masculine and feminine, and being that career girl who wants to step out for evening.” Think: relaxed, edgy, and elegant in one fell swoop.


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