6 December 2023

Sochi 2014: the Italian Team at the Wella Salon!

For mothers and athletes alike, the makeover services continue at the P&G Family Home!

Following the Russian and United States hairdressing team, the Italian Wella team will pick up the brushes and hairdryers to give the athletes and the moms top-notch hairdressing service in the peace and quiet of the Wella Salon set up in the P&G Family Home, not far from the Sochi Olympics venue.

The salon stars are now the Italians from the Club Education by Toni&Guy. Salvo Binetti, Roberto Spano and Angelo Rosa Uliana picked up the baton from their colleagues in this relay to provide color, cut, restructuring, and styling services made to measure for each guest – signed Wella Professionals, Sassoon Professionals, Londa Professionals, Sebastian, and Nioxin.

“P&G and its worldwide activity linked to the Thanks, Mom campaign gave us the opportunity to offer our hairdressers an unforgettable experience last year in London and now at Sochi 2014, affirmed Alessio Alberti, executive director of Wella Professionals, Division of Procter & Gamble. “Feeling like part of a world team of stylists representing Wella at the Olympic Games, spending a few days together in the heart of world sports is certainly a unique emotion and incredible opportunity to offer the latest innovations in hair care and beauty.”

“For us it is a dream come true”, say the three hairdressers from The Club who reached the Sochi Olympic Village from Italy. “The thrill of sharing thought and hopes with the mothers and athletes, but even moments of relaxation and pampering, maybe with a touch of glamour, make us feel truly happy, given also the pride of being a member of the great team of professionals like Wella’s.”

In the P&G Family Home, the beauty consultations offered by Olay, Max Factor and Cover Girl make-up services, and Gillettes shaves are also attracting throngs. See our gallery for some of the best images of the Italian team at Sochi.


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