Throughout the Games, Wella top stylists from USA, Russia, Italy and Northern Europe integrate the ‘Beauty Team’ in the Wella Salon, which is based at the P&G Family Home at Sochi 2014.
Wella stylists are providing hair and grooming treatments to international athletes, their families, and the media as part of the Worldwide Olympic Games Partner P&G’s Proud Sponsor of Moms campaign. P&G feels the families, and especially the mothers, of these extraordinary athletes deserve recognition for having helped their children attain such success, often at the cost of personal sacrifice.
The Wella Salon, based at The P&G Family Home on The Olympic Green, opened last February 7th 2014, for all 17 days of The Games.
Athletes, their moms and the media enjoy cut, color, styling and conditioning treatments from Wella Professionals, Sassoon Professional, Londa Professional, Sebastian and Nioxin free-of-charge. Guests are also able to benefit from skin consultations from Olay, make-up treatments from MaxFactor and Cover Girl and wet shaves from Gillette!
The 2011 launch of the P&G ‘Thank You Mom’ campaign was such a success that the brand decided to continue to build on this promise. This is why The Wella Salon at the P&G Family Home plays a focal role in providing makeovers for athletes, their moms and the media throughout The Olympic Winter Games.
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