21 April 2024

Farouk Systems: New Dura CHI Professional Tools

Farouk Systems, Inc. proudly presents the Dura CHI Professional line of innovative styling tools, available exclusively to professionals.

The line is being released in phases: the clippers, equipped with manganese steel blades, were pre-released in December; the dryer, enhanced with Rapid Clean Technology, launches in February, followed by titanium-infused ceramic curling irons in March.

Dura CHI Professional Tools are precision-engineered with breakthrough technology using the highest quality materials to surpass the expectations of the most advanced stylists. Each tool offers superior power, optimum performance and unsurpassed durability, setting a new industry standard in the professional styling world.

“The Dura CHI line is comprised of three tools that introduce unique, groundbreaking technologies that aim to maximize durability, increase power and raise the standard for precision styling capabilities for professionals. We are excited to once again provide the professional industry with an exclusive line of professional tools”, said Basim Shami, CEO of Farouk Systems, Inc. 

This line will be sold exclusively by authorized professional distributors and retailed only by professional salons and loxabeauty.com


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