21 April 2024

Reallusion – Goldwell Color Zoom Trends for 2014!

It follows the trend concept of artificial reality with the introduction of The Kaleidoscope Effect – a unique color and cut concept that forms the basis for all of the looks in the collection.

“Reallusion” was created by the Global Color Zoom ’14 Creative Team, made up of the three International Color Zoom Challenge Winners 2012:

  1. Eason Chen (Taiwan)
  2. Chief Lin (Taiwan)
  3. Hagen Krüger (Germany)

And the Color Zoom Master Team:

  1. Lisa Whiteman (UK)
  2. Timothy Switzer (Canada)
  3. Mario Krankl (Austria)

“The real power of the Color Zoom Collection is that it is created by our Global Color Zoom Challenge winners and members of the Goldwell Artistic Team. Goldwell‘s process is unique in that we really leverage the creativity of our winners, said John Moroney, Vice President of Global Education for Goldwell.


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