12 June 2021

Winter Hair Blues? Joico K-PAK to the Rescue!

When the Polar Vortex hits, it’s Joico’s K-PAK line to the rescue! This season has been way too cold for our hair!

The kind of cold that saps every ounce of moisture from your hair, gives you enough static electricity to power up the snow blower, and leaves locks dull, dry, and lifeless – UGH! It’s time to amp up your usual conditioning routine with intensely hydrating nourishers that bring hair back to life. Joico has named their can’t-live-without favorites for winter…

Christina Stein, Marketing Associate Brand Manager, won’t go a season without: K-PAK Liquid Reconstructor: “I have fine hair that’s dry and the problem worsens in the cold weather. Liquid Reconstructor leaves strands shiny and soft without weighing my hair down one bit.”

Joly Neelankavil, Creative Design Manager, is addicted to: K-PAK Color Therapy Restorative Styling Oil: “My hair is coarse, wavy, and totally unmanageable… unless I get my daily dose of Therapy Oil. It tames down the crazy frizz, defines my curls, and gives me tremendous shine.”

Valerie Robinett, Director of PR, sings the praises of K-PAK Intense Hydrator: “In the winter, I notice my hair has much more static, and becomes brittle from all my daily heat styling. Intense Hydrator gives me that extra boost of moisture plus it makes my hair sooo soft.”

Elsa Davis, Joico Test Salon/Technical Evaluator, won’t let a client out the door without K-PAK Reconstructor: “In our salon, we put our products to work… And every color service ends with a good dose of Reconstructor. It’s actually a miracle worker after bleaching services!”

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