Wella Platform Artist, Jamilla Paul, has invested in the lucrative world of specialist high-class men’s barbering with the opening of The Shave Bar as a beautiful addition to her growing Rochdale salon business.
It was Jamilla’s collaboration with the MTV show, Beauty School Cop Outs, which got her interested in the idea of expanding into specialist men’s barbering: “Working with the Shave Doctor, Mark Sproston, and barbering supremo Chris Foster on the MTV reality show Beauty School Cop Outs made me realise there is a huge chunk of people who feel they can’t take advantage of all the feel-good services salons offer because they are, how to put it, follicely-challenged,” explained Jamilla.
She has dedicated the entire second floor of her flagship four-storey Rochdale salon to men. The Shave Bar has been designed as a man-friendly space with a decidedly masculine feel. Alongside the traditional barber chairs and classy Versace wallpaper, Jamilla has installed a free-to-play fruit machine and a fully stocked bar serving complimentary beers and spirits. Top of the services menu is wet shaves, increasingly seen as the ultimate luxury facial for men.