Wella will be inviting top colorists and stylists from around the world to travel to Sochi to participate in an elite team working to create beauty at The Wella Salon at the P&G Family Home!
The Wella stylists will provide hair and grooming treatments to international athletes, their families, and the media as part of the Worldwide Olympic Games Partner P&G’s Proud Sponsor of Moms campaign. P&G feels the families, and especially the mothers, of these extraordinary athletes deserve recognition for having helped their children attain such success, often at the cost of personal sacrifice.
The Wella Salon, based at The P&G Family Home on The Olympic Green, will open from February 7-23rd 2014, for all 17 days of The Games.
Athletes, their moms and the media will enjoy free-of-charge cut, color, styling and conditioning treatments from Wella Professionals, Sassoon Professional, Londa Professional, Sebastian and Nioxin. Guests will also be able to benefit from skin consultations from Olay, make-up treatments from MaxFactor and Cover Girl and wet shaves from Gillette!
The 2011 launch of the P&G ‘Thank You Mom’ campaign was such a success that the brand decided to continue to build on this promise. This is why The Wella Salon at the P&G Family Home will play a focal role in providing makeovers for athletes, their moms and the media throughout The Olympic Winter Games.
Global President, Wella, The Salon Division of Procter & Gamble, Adil Mehboob-Khan comments; “We are thrilled to be offering athletes and their families, especially the moms, a little love and attention in Sochi 2014 at The Wella Salon at the P&G Family Home. We felt honored to meet the inspirational moms at The London 2012 Olympic Games. Our stylists often had tears in their eyes listening to their deeply emotional and touching stories. After so many years of them caring for their children, we got to take care of them. A treat they richly deserved and one we can’t wait replicate in Sochi.”
Photo Credit: Sochi2014 Organizing Committee