Today the winner for the Legend of Beauty Award was named at a gorgeous luncheon in Crowne Plaza LAX Hotel, Los Angeles…
…and of course Estetica USA could not miss witnessing such a big achievement for industry icon John Paul Dejoria, Co-Founder and CEO of John Paul Mitchell Systems.
Every other year, Beauty Industry West’s Board of Directors selects a recipient for the Legend of Beauty Award based upon the criteria of an innovator whose thinking, commitment and practices have changed the direction of our industry in significant ways, and one who has contributed to the advancement of the beauty industry as a whole.
This year John Paul DeJoria was selected, and he thrilled everyone today at the Crowne Plaza Hotel by sharing his experience in co-founding John Paul Mitchell Systems, the initial challenges, as well as his environmental commitment and distribution choices that have distinguished him as a true leader in the professional beauty industry.
John Paul DeJoria’s rags-to-riches story exemplifies the American Dream – once homeless, he struggled against the odds to achieve success, launching three global enterprises and paying it forward, living by his motto, ‘Success Unshared is Failure‘. With just $700 he started John Paul Mitchell Systems, converting it into the largest privately held salon hair care line, and later turned a passion into success by founding Patrón, the world’s number one ultra-premium tequila. A longtime activist for sustainable business practices and corporate responsibility, John Paul makes these practices paramount as he continues to evolve and grow his businesses, and inspire others.
In 2007 John Paul DeJoria signed a legally binding document dictating that none of the family members or generations to come are to sell part of or the entire John Paul Mitchell Systems Company for 360 years, ensuring that the products will always remain professional and will stay where they started, with the Mitchell and DeJoria families.