KMS California’s 2014 Campaign, Obsessed with Style, explores playing with color in an unstructured format, while embracing individuality through freedom of style!
The series of images, featuring ten models, celebrates hair as the key element in completing the desired look.
Two top global KMS California stylists were chosen to devise the collection, striving to create looks that were fearless and original. Global Artistic Director and 2012 North American Hairstyling Awards winner Edwin Johnston (Canada), and Global Artistic Director and co-owner of Our Place Salon, Clive Allwright (Australia), led the team to deliver street-style inspired, highly professional, wearable hair with an exquisite finish.
Edwin Johnston: “The combination of editorial styling and precision haircutting was an important component that Clive and I focused on early in the creative process. Education is about taking creative ideas that inspire your peers, but it’s also about establishing techniques that make this idea relevant in the salon today. With KMS and innovative techniques we hopefully have created a campaign that will not only inspire the hairstylist, but also give them the confidence to produce their own original styles“.
- Lead Stylists: Clive Allwright & Edwin Johnston
Assistant Stylists: Kelly Grant & Lenelle Davis
Photos: Yu Tsai
Make up: Dawn Broussard
Styling: Emma Trask