29 November 2023

Macadamia Natural Oil New Chief Executive Officer, Vincent Davis

Macadamia Natural Oil is pleased to announce the appointment of beauty industry veteran Vincent Davis as the company’s new Chief Executive Officer, effective immediately.

Davis comes to Macadamia with over 20 years of industry experience! Most recently he was the General Manager of TIGI Americas, responsible for their largest global revenue division.

Davis started his career in the professional beauty industry at Kenra Laboratories and moved on to work at Matrix (under Bristol Myers Squibb) for five years holding Regional and Divisional Sales Manager positions. Davis began at TIGI in 1998 and increasingly gained responsibility within the rapidly growing company that would ultimately be sold to Unilever for over $400 million in 2009.

He commenced as National Sales Director and was promoted to VP of Operations, then Senior VP of Sales Worldwide and finally to his most recent position, General Manager of TIGI Americas. “Macadamia has a fantastic product portfolio to support salons and stylists and I am looking forward to working with the entire Macadamia team to build upon the incredible success the brand has had in only a few short years”, Davis emphasized when asked about the future of the brand.

“We are excited and delighted to have Vince join the Macadamia team to help drive the future growth of the brand, stated John Fasan, founder of Macadamia Natural Oil, who remains actively involved in the company as a significant investor and member of the Board of Directors. “Vince brings unparalleled knowledge, experience, industry relationships and a proven track record in the professional beauty space”, added Craig Elson, Managing Director of Star Avenue Capital, the private equity firm that made a strategic investment in Macadamia Natural Oil in 2012.

For more information, please visit www.macadamiahair.com


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