21 April 2024

Paul Mitchell’s special occasion styling for prom, weddings… and beyond!

With prom and wedding season just around the corner, spring is the perfect time for salons to market their special occasion styling services.

Special occasions are a multibillion dollar industry, and Paul Mitchell is making sure salons get invited to the party with Big Night Out, an integrated campaign to bring prom-goers, brides, and other party-goers into the salon!

Paul Mitchell has created four exclusive, party-perfect looks that stylists can create in their salons. When stylists buy one of three select Neuro Tools, they will receive a free Salon Service kit that includes styling products, hair accessories, and the Big Night Out Style Guide. This guide features step-by-step instructions for creating the four Big Night Out looks in the salon, as well as business-building and merchandising tips and specially designed appointment cards.

There will be even more business-building, marketing and educational support available online for stylists at http://www.paulmitchellpro.com/bignightout.php, including an inspiring sizzle reel, how-to videos, and customizable Big Night Out social media graphics, press releases, and e-mail blasts to help salons reach their customers. In addition, Paul Mitchell will reach out directly to consumers using the hashtag #DressUpPartyDown on social media, and an online contest supporting Big Night Out.

Salon guests can take home a piece of Paul Mitchell Big Night Out with “Get The Look” kits inspired by three of the four Paul Mitchell Big Night Out styles. These trios of travel-size stylers can be bundled to make a great gift with service, or can be retailed. The Big Night Out limited-edition collection will be available beginning March 2014 in professional salons and Paul Mitchell schools only.

Paul Mitchell Big Night Out Collection Details:

  • Salon Service Style Kit: over $30 value, FREE with purchase of Neuro Smooth, Neuro Unclipped (rod, cone, or small cone) or Neuro Cell.
        •    Sculpting Foam, 6.7 oz.
        •    Freeze and Shine Super Spray®, 8.5 oz.
        •    Hot Off The Press, 6 oz.
        •    12 ombré bobby pins
        •    4 ombré hair ties
        •    BIG NIGHT OUT STYLE GUIDE including: (4) exclusive looks with how-tos, appointment cards and merchandising and business-building tip

Get the Look Kits:

True Romance / Soft, Romantic Curls
    •    Sculpting Foam, 2 oz.
    •    Extra-Body Daily Boost®, 3.4 oz.
    •    Stay Strong, 1.5 oz. 

Flower Child / Sky-High Up-Do
    •    Fast Form, 0.85 oz.
    •    Freeze and Shine Super Spray®, 3.4 oz.
    •    Ultimate Wave, 2.5 oz. 

Drama Queen / 
Braid-To-Order Glamour
    •    Fast Drying Sculpting SprayTM, 3.4 oz.
    •    Super Skinny Serum, 0.85 oz.
    •    Hot Off The Press, 1.5 oz. 

For more information visit www.paulmitchell.com


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