With prom and wedding season just around the corner, spring is the perfect time for salons to market their special occasion styling services.
Special occasions are a multibillion dollar industry, and Paul Mitchell is making sure salons get invited to the party with Big Night Out, an integrated campaign to bring prom-goers, brides, and other party-goers into the salon!
Paul Mitchell has created four exclusive, party-perfect looks that stylists can create in their salons. When stylists buy one of three select Neuro Tools, they will receive a free Salon Service kit that includes styling products, hair accessories, and the Big Night Out Style Guide. This guide features step-by-step instructions for creating the four Big Night Out looks in the salon, as well as business-building and merchandising tips and specially designed appointment cards.
There will be even more business-building, marketing and educational support available online for stylists at http://www.paulmitchellpro.com/bignightout.php, including an inspiring sizzle reel, how-to videos, and customizable Big Night Out social media graphics, press releases, and e-mail blasts to help salons reach their customers. In addition, Paul Mitchell will reach out directly to consumers using the hashtag #DressUpPartyDown on social media, and an online contest supporting Big Night Out.
Salon guests can take home a piece of Paul Mitchell Big Night Out with “Get The Look” kits inspired by three of the four Paul Mitchell Big Night Out styles. These trios of travel-size stylers can be bundled to make a great gift with service, or can be retailed. The Big Night Out limited-edition collection will be available beginning March 2014 in professional salons and Paul Mitchell schools only.
Paul Mitchell Big Night Out Collection Details:
- Salon Service Style Kit: over $30 value, FREE with purchase of Neuro Smooth, Neuro Unclipped (rod, cone, or small cone) or Neuro Cell.
• Sculpting Foam, 6.7 oz.
• Freeze and Shine Super Spray®, 8.5 oz.
• Hot Off The Press, 6 oz.
• 12 ombré bobby pins
• 4 ombré hair ties
• BIG NIGHT OUT STYLE GUIDE including: (4) exclusive looks with how-tos, appointment cards and merchandising and business-building tip
Get the Look Kits:
True Romance / Soft, Romantic Curls
• Sculpting Foam, 2 oz.
• Extra-Body Daily Boost®, 3.4 oz.
• Stay Strong, 1.5 oz.
Flower Child / Sky-High Up-Do
• Fast Form, 0.85 oz.
• Freeze and Shine Super Spray®, 3.4 oz.
• Ultimate Wave, 2.5 oz.
Drama Queen /
• Fast Drying Sculpting SprayTM, 3.4 oz.
• Super Skinny Serum, 0.85 oz.
• Hot Off The Press, 1.5 oz.
For more information visit www.paulmitchell.com