4 December 2021

Animal Charisma, conquering the objective!

Animal-print has been triumphing in the fashion world. We see birds, pets, and animals more in fashion every day, and it’s innovative marketing strategy. Pets usually play a very important role in the life of many people!

Animal-therapy is officially recognized by many health systems as an invaluable aid for the psycho-physical improvement of countless patients. A famous fashion photographer, Eliott Erwitt said that “dogs are interesting people with more hair” and loved to portray them in poses that were both ironic and funny; some collected in the history of film – ‘Lassie’ and ‘Dances with Wolves’.

The Metropolitan Museum in New York dedicated a whole exhibit to cats and girls, ‘Balthus’, and the fashion world in turn has also become involved in this animal-therapy technique, using it as a marketing strategy. So the fashion-photographers are on the set with hair and plumages of all kinds, such as geese and rabbits of Lanvin, or owls, owls of Mulberry. A trend that is no stranger to the catwalks.

As the irreverent parade of Monclaire Gamme Rouge, which exhibits an gentleman bear for the models on stage, or elegant dresses on bulldogs strutting their stuff down the runway of Mulberry S/S 2014. And the hairdresser? In the first row, as always. Animals often conquer the objective with seductive models in the collection, animals like owls and hawks can bring strength to the look, while dogs and cats can make a look refined and chic.

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