2 December 2021

Joico partners with colorful artist Bella Pilar

Fashion, femininity, and color collide when world-renowned hair care brand, Joico, embarks on a year-long partnership with effervescent artist Bella Pilar beginning in January 2014!

Throughout 2014, Bella will create original artwork for a number of Joico milestone occasions, where she will apply her spirited vision to the brand’s image!

Illustrations will be woven into:
• Joico’s Breast Cancer Awareness initiatives.
• Joico Holiday Collections (including an online voting contest in February to choose the final art) and other special occasions.
• Joico Swag including tote bags, iPhone cases, special edition product packaging, sunglass and make up cases, and fine art gifts.

An artist with a rich imagination, Bella pushes her talent to a new level by depicting whimsical women who evoke a fashion-forward and inspirational ethos. Bella’s characters are widely known for their style, joie de vivre and refinement… a perfect fit for a hair care brand known for their head turning artistic skills! Her artwork has wide appeal to today’s beauty aficionados, which is what makes this partnership a natural fit for the brand. Her motto – Live Life Fashionably!

You can live life fashionably too, with your chance to win Bella’s artwork on Joico products all year long! You can enter to win by visiting: www.joico.com/bella-bundle-sweeps/

Joico will pick two grand prize winners to receive Bella Pilar items throughout the year. Don’t forget to stay tuned for other exciting contests for Bella Pilar next month!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!

Search