25 April 2024

Joico partners with colorful artist Bella Pilar

Fashion, femininity, and color collide when world-renowned hair care brand, Joico, embarks on a year-long partnership with effervescent artist Bella Pilar beginning in January 2014!

Throughout 2014, Bella will create original artwork for a number of Joico milestone occasions, where she will apply her spirited vision to the brand’s image!

Illustrations will be woven into:
• Joico’s Breast Cancer Awareness initiatives.
• Joico Holiday Collections (including an online voting contest in February to choose the final art) and other special occasions.
• Joico Swag including tote bags, iPhone cases, special edition product packaging, sunglass and make up cases, and fine art gifts.

An artist with a rich imagination, Bella pushes her talent to a new level by depicting whimsical women who evoke a fashion-forward and inspirational ethos. Bella’s characters are widely known for their style, joie de vivre and refinement… a perfect fit for a hair care brand known for their head turning artistic skills! Her artwork has wide appeal to today’s beauty aficionados, which is what makes this partnership a natural fit for the brand. Her motto – Live Life Fashionably!

You can live life fashionably too, with your chance to win Bella’s artwork on Joico products all year long! You can enter to win by visiting: www.joico.com/bella-bundle-sweeps/

Joico will pick two grand prize winners to receive Bella Pilar items throughout the year. Don’t forget to stay tuned for other exciting contests for Bella Pilar next month!


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