Classic men’s grooming with a modern twist, inspired by iconic designer and director Tom Ford – this collection is all about masculinity, style and sybaritism… pure male luxuriousness!
Joico Guest Artist Eric Mayes states that “one of the most interesting trends in men’s hair at the moment is that many men’s shapes and techniques are influencing women’s trends – think Miley Cyrus!”. From 1940s-meets-punk couture to classic masculine silhouettes… Hair volume, textures and movement are big for the next season!
Hair: Eric Mayes
Photo: Roberto Ligresti
Make up: David Maderich
Stylist: Beagy Zielinski