18 June 2021

George the Salon, New Cashmere Protein Hair Service: ‘Cashmere Curl’

Expanding upon the popularity of creating the world’s first Cashmere Blowout, George the Salon Chicago is amping up their Cashmere Protein Hair Service Menu beyond the hair dryer!

Clients asking for chic lush waves can now experience the beauty industry’s first “Cashmere Curl”, a service using heat activated cashmere proteins, golden micro-particles and a curling wand.

Using a formula containing cashmere proteins and golden micro-particles, the Cashmere Curl will give clients bouncy, beautiful waves with the soft-to-the-touch, feather-light feel of cashmere. On freshly washed hair, a George the Salon stylist will begin the service with a special texture spray containing these luxurious heat activated cashmere proteins to give hair more fullness, frizz-free texture and natural volume. This lightweight spray, perfect for that polished voluminous wave, will add lift at the roots and enhance a curl pattern with shine, making hair stronger at the same time.

A stylist will then apply a blow dry gel with extra-fine texture and golden micro-particles to shape, volumize and add additional shine. As hair is blown dry, this gel creates the ideal foundation for the Cashmere Curl providing hold and heat protection for a voluptuous styled look. Finally, hair is twirled around a curling wand to complete the style, giving each guest elegant soft-as cashmere curls!

Key Products Used to achieve these Cashmere Curls: Davines Defining Texturizer & Kérastase Forme Fatale

For additional information: www.georgethesalon.com

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