22 May 2024

Feel the Power of Redken’s new Color Extend Magnetics Haircare Line

Are you obsessed with beautiful vibrant hair color? Supercharge your color care routine with Redken’s new Color Extend Magnetics.

Redken’s new haircare line captures salon-fresh vibrancy with next generation technology. Redken’s exclusive IPN (Interlock Protein Network) and charge attract complex deliver charged amino ions that are attracted to the hair fiber to form a protective shield. With Color Extend Magnetics, color-treated hair is 3X fortified. The new line contains a sulfate-free Shampoo, Conditioner, and Deep Attraction Mask.

The charge attract complex is the key technology in Color Extend Magnetics Sulfate-Free Shampoo, Conditioner and Deep Attraction Mask. This complex combines essential Amino Acids, Glutamic Acid and Serine, with supercharged ingredients for maximum color vibrancy. Glutamic Acid enhances shine and resurfaces for smoothness, and conditioning protein Serine replenishes hair for strength while magnetic Amino-Ions attack to the hair five and polymerize to create a hydrophobic barrier that seals in color.

The Interlock Protein Network (INP) technology is comprised of three ingredients that work together in the wet and dry phases to repair hair from the inside out. Keralink™ a specialized protein co-polymer that acts in the wet phase by binding moisture to hair while strengthening deep within the hair fiber. While Amino Acids and Protein act together in the dry phase creating an ionic bond with hair’s keratin to rebuild surface protections and help enhance hair’s texture and shine.



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