22 February 2024

New Colour Fanatic by Pureology… 21 benefits in one bottle!

Pureology’s first-ever multi-tasking hair beautifier, New Colour Fanatic™, provides 21 benefits in one bottle to prime, protect and perfect colour-treated hair daily after shampoo and conditioning.

Pureology’s, New Colour Fanatic ™, features their AntiFadeComplex® and Fennel seed extract for maximum antioxidant protection. Keravis and Xylose are also in the formula, Keravis is nature’s most powerful hair fortifier, providing internal strength. Xylose delivers lasting thermal protection. The combination of natural Camelina, Olive, and Coconut oil blend included in the formula provides maximum moisture and softness for colour-treated hair. Their 100% vegan formula leaves hair looking silky by helping seal hair cuticles and reducing dryness and frizz.

The AntiFadeComplex® in the formula primes and protects hair against color fade. The New Colour Fanatic ™ works as an excellent leave-in conditioner, instantly detangling hair and moisturizing parched hair, making blow-drying less work. Pureology’s new beautifier also helps prevent split ends, and prevent breakage from brushing, combing, and heat damage by strengthening the hair fiber.


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