Matrix Biolage just announced now there are two unique treatments customized to target coarse and fragile hair!
In a world where everyone is an individual and consumers demand just the right product to meet their needs and their budget, salon professionals also need to be prepared to satisfy a wider range of salon clients with specific hair types.
Studies indicate that 58% of women characterize their hair as thick and coarse and 52% feel their strands are thin and fragile comments [Allure Beauty Study March 2010].
And voilà! – Director of Marketing Nataly Avila explains, “The new Exquisite Oil Treatments address each of these significant concerns.” New Exquisite Oil Softening Treatment for thick coarse hair with Monoi Oil Blend provides ultimate softness and control, while the Exquisite Oil Strengthening Treatment for thin, fragile hair with Tamanu Oil Blend strengthens locks in distress. And both of these professional treatment breakthroughs provide tailored replenishment and fantastic shine.
Biolage Exquisite Oil Softening Treatment
Formulated with Tahitian Monoi, an exotic blend of gardenia and coconut, this rich oil treatment evens out the hair surface for increased manageability and control. Specially formulated linoleic acids help to reinforce cuticle adhesion, which keeps the hair surface smooth and undisturbed. Coarse, thick textures are softened and tamed, and hair becomes more supple, manageable and infused with exquisite shine. So after the professional in-salon Softening Control Treatment, a few drops of Exquisite Oil Softening Treatment can be applied to hair at home before shampooing, during conditioning, before styling or as an overnight treatment.
Biolage Exquisite Oil Strengthening Treatment
This ultra-lightweight formula features a Polynesian Tamanu oil blend to boost resistance to breakage. A unique Omega-3 complex works from the inside out to fortify fragile internal hair bonds and prevent future damage. Even fine and delicate hair that needs a memory boost and more volume is revitalized and strengthened. Encourage your clients to take home Exquisite Oil Strengthening Treatment following their in-salon Exquisite Oil Strengthening Treatment and to use it before shampooing or styling, during conditioning or even as an overnight treatment to keep their hair looking and feeling great.