At its Open House event at London’s Old Trueman Brewery, Wella Professionals’ Global Greative Directors, Josh Wood and Eugene Souleiman, presented the two trends for Spring/Summer & Autumn/Winter 2014…
Urban Native SS14
A girl living a cosmopolitan life but with an easy and authentic attitude towards nature and the environment in which she lives. Cool and contemporary, living in the city but wanting to be in touch with nature. She has a deep sense of freedom and choice – grasping the opportunity to be in touch with her spiritual side.
Laundered, faded colours which creates and natural subtlety. Taking colour to its lowest common denominator – simplicity. Light sun-filtered and with an airy freshness.
Borderline Beauty AW14
A contrast between muted natural shades and vibrant color. Attitude, but in a sophisticated way. Strong graphic interpretation to styling. Bringing out an alternative mood to the modern concept of beauty, by using strong elements. A fluid handsome, harder edge to beauty, incorporating grey elements and using it as an accent to makes other shades look completely different.
Depth with an element of rebellion. Hair crafted in beautiful wearable styles, which are strong but with a subtle element of fragility. Broken beauty.
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