A truly international gathering of the best in hairdressing in LA hosts 1,000 for two days of education and inspiration
Nearly 1000 hairdressers from three continents met up in Los Angeles for two days of inspiration and education by top international stylists from around the world during Eufora Intl.’s Global Connection, at LA LIVE.
Eufora co-founder Don Bewley kicked off the event by welcoming the audience and Eufora International Artistic Director Dee Fortier opened the festitivities with a splendid runway show that embodied cultural beauty and diversity around the world. Fortier ended her show with live cutting demonstrations and inspirational words – “We are all different, we are all the same, we are all beautiful.” – which set the tone for the rest of the two-day conference.
The morning ended with a bang when Eufora’s team from Japan took the stage to present “Hair Fashion – From the Streets of Japan” featuring a “punk rock” inspired display by “The Million Dollar Stylist”, Mayumi Yamamoto, and the famous Braidart of Hidenori Nishimura. They were introduced not only by Eufora co-founders, Don and Beth Bewley, but by Japanese distributors Aya and Junichi Koide who have succeeded in convincing 60 salons in Asia to join the ranks of Eufora partners in just over a year.
Sunday afternoon was dedicated to interactive business and technical classes to hone styling skills and boost best business practices to keep salons growing. The Eufora Stylist of the Year Awards ended the day following a 1920’s runway show during the Great Gatsby-themed gala dinner.
Monday was set aside for Eufora HERO for Men™ Technical Director, Jay Fata, who presented a variety of men’s styles on the catwalk. The message was all about traditional razor and barbering techniques with a new school attitude. The morning also featured the second international main stage show, featuring celebrity stylist Neil Smith from the United Kingdom, who highlighted Avant Garde hairstyles in vogue with hand-painted couture fashion from emerging English designers.
Don Bewley, who had not cut hair onstage in many years, broke with tradition by taking the stage with Eufora educators Haim Knister and Gerard Annunziato. The sum of experience of these three cut-masters wowed the audience before Don and Beth sincerely thanked the nearly 1,000 stylists, salon owners and distributors who attended the event and continued their commitment and promise to deliver high-quality products and education to their Eufora family around the world.