18 June 2021

Paul Mitchell’s Breast Cancer Awareness Month Campaign

PAUL MITCHELL® has come up with an original scheme to plug the ‘awareness’ in Breast Cancer Awareness Month.

Indeed, the limited edition tools, care, and styling products all bear positive, pink and provocative messages in eye-catching graphic, saying “The Girls are all right: check them every month!”, “Be your own main squeeze” and “Early Detection Rulez”,hoping to remind customers to perform self-examination monthly.

There is also a QR code for more info about early detection and breast cancer.

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