Being blonde is big business, as demonstrated by 40% of women who opt for blonder shades and a whopping 80% who lighten their hair.
We don’t need to remind hair professionals that with lift comes liability, meaning anything from tonal shifts, porosity, brittleness, and dullness. Another complication is that long-term lightening will eventually lead to the elimination of the hair’s melanin pigments, eroding the strands’ natural protection over time.
Now Matrix Total Results Blonde Care offers a three-step regimen that prevents shifting tones, protects and nourishes, enhances shine and pamplers sensitive hair.
First of all, keep your clients coming back for their $5/5 Minutes Blonde Treatment.
What client can resist this treatment to be used in between a color service to fortify the hair fiber for longer-lasting results in just four easy steps:
1. Apply Total Results Blonde Care Shampoo and rinse.
2. Comb in Matrix Total Results 5+ Protopak, cover hair with a towel, process five minutes and rinse.
3. Apply Total Results Blonde Care Flash Filler Sheer Mist to damp hair and comb through.
4. Style as usual.
And once they get home, blond clients tired of dull, straw-like blonde hair can maintain the “Gold Standard” thanks to the new Blonde Care collection with Defense 360˚ Technology. Chamomile and Panthenol reduce the porosity that causes tonal shifts (brassy, ashy or yellow tones), enhance shine and vibrancy and maintain brilliant, multi-dimensional blonde tones.
The three-part system includes: Blonde Care Shampoo to gently cleanses as it softens and detangles hair, Blonde Care Conditioner to moisturize without adding weight to delicate hair, and Blonde Care Flash Filler Sheer Mist to fortify and maintains the brightness of blonde hair by filling in porosity.