JOICO/ISO’S campaign to support the fight against cancer this year has been dubbed “Style for a Cure”
This year this very special initiative offers special pink product promotions on JoiMist Firm hairspray and JoiWhip foam in September and October.
Moreover, Joico’s do-it yourself BCA website at www.joico.com/breast- cancer-awareness, stands as a resource for salons and stylists intent on creating and promoting their very own local efforts to help the cause.
Joico also remains a long-standing partner of City of Hope for their yearly fundraiser.