25 April 2024

Hairdressers making some NOISE!

For the second year, the Saturday of Salon International London weekend was the occasion to make some NOISE! Richard Ashforth of Saco stages an even bigger, louder show!

Picking up from last year’s amazing success, NOISE 2013 is getting a reputation of being the fringe hair event that everyone wants to be seen at. Held at the uber-cool space at, 90 Mainyard, in East London’s upwardly-trendy Hackney Wick, the line-up for NOISE was kept under wraps intil the very last minute. Social media was alive with speculation as to who would be appearing and where it would be held. Then slowly, as the day got nearer clues about who was appearing and where it would take place were steadily revealed, giving the event a spontaneous flash mob feel.

Amongst the buzz of video projections, live music performances and contortionist street dancing, global icons from the hairdressing industry took to the stage to cut and style hair including X- Presion, Mod Salons Roma, Tyler Johnston, Tim Hartley and Richard Ashforth of Saco. Then, just when the audience thought it was all over, Peter Gray and the PG Zoo stormed the stage with a dramatic finale that had everyone gripped right to the end.

The essence of NOISE was to share knowledge, passion and inspiration“, said founder Richard Ashforth. “We wanted to come together to inject energy into the hairdressing world, push the industry forward and take hairdressing to a new level of creativity. This year we were also proud to help raise money for Centrepoint.



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