An exclusive interview with the BIR about almost everything
Shauky Gulamani , CEO and President of FHI Heat, one of the leading manufacturers of hairstyling tools popularized on so many USA television programs, catwalks, industry events and more, discussed the past, present and future of his company with the August issue of The Beauty Industry Report.
“We are focusing on texture and technology. Hair styles are evolving, so we will be introducing new models that help the stylists and their clients achieve their desired trendy looks, said Shaulky, “We are always in the forefront because we stay on top of the technology.”
No surprises here, but what about other areas? The dynamic CEO also mentioned an original approach to diversion of their tools.
“We continue to provide our full-service distributors with the FHI Heat Professional brand they know, love and trust. The professional brand transformed the beauty industry and created such a demand that required expansion, and so, we will keep building and producing an innovative brand providing the highest-quality tools. The FHI Heat Technique collection is the retail consumer friendly brand that ultimately helps prevent diversion of our FHI Heat Professional brand,” he explains.
He then continued to in his easy banter about the use of social media, education, distribution and more. For the full interviw, log on to http://www.vision6.com.au