25 April 2024

Outstanding success for Farouk Systems in Cancun

The “Join The Revolution” International Conference was a stunning social and professional affair with a star-studded guest list including Giuliana and Bill Rancic, Miss USA 2013 Erin Brady,  and a sparkling roster of other world beauty icons.

When the Welcome Party on the Moon Terrace at the Moon Palace Golf & Spa Resort  kicked off, TV Star Giuliana Rancic  and Farouk Shami were on hand to personally greet stylists, distributor, educators, and media from all over the world to the “Join the Revolution” International Conference in Cancun . The  inspirational sound track provided by Australian recording artist Timomatic while spectacular after-dinner pyrotechnic entertainment was provided by The Phoenix Group.

And this was just the beginning, as the weekend held much more in store for those participating,  including 3 Look and Learn Stages: one on the latest European Trends in cut and color, the Aussie Edge 2013 Collection with award-winning colorists and cutting artists specialized in hair fashion from Down-Under, and  The Art of Styling for a direct contact with the official Pageant Styling Team who gave hints on how to take styles from prom to the red carpet.

In between times there were Nine Interactive  Exploration Booths to keep  participants in the know about the latest  developments in wonderful world of Farouk Systems technologies, including CHI Ionic Color, CHI Enviro American Smoothing Treatment, and as well as how to optimise use of CHI and BioSilk Haircare products  to keep hair  healthy and looking great.

Perhaps the highlight of the weekend was the World of Hairdressing, a sort of world Olympics of hairdressing where everyone is a winner! See our gallery for exciting glimpses of all the glam and glitz provided by hairdressing teams from every corner of the globe, featuring such styling and platform stars as Leonel Rodrigues, Rocky Vitelli & Lori Walters, Patrick Kalle & Maurice Den Exter, Igor Popovs, and many more.

What surprises will Farouk Systems have in store for next year’s celebration? Can’t wait to find out?


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