15 June 2024

John Paul Mitchell Systems¨ presents Paul Mitchell¨ shines XG™

The future generation of demi-permanent, no-ammonia hair color has arrived.

With technological innovations changing everything, from smartphones to medical science, even hair color is being constantly improved, making it more effective and safer for clients, while opening up new styling possibilities.

This is why John Paul Mitchell Systems® continues to study the building blocks of hair color to create truly beautiful  color with results that the professional hairdresser can count on.

Paul Mitchell¨ shines XG™ is a no-ammonia, demi-permanent cream hair color line offering 51 intermixable shades. Gray blending and coverage can last from 4 to 6 weeks and fades on tone. Plus, when combined with 5 volume XG Processing Cream the result is deposit only or tone-on-
tone color brilliance. Looking for more vibrant results? Just use  shines XG™ with 10 volume XG Processing Cream for up to 1 level of lift.

This color will soon become a favorite with colorists and clients alike, because Paul Mitchell¨ shines XGTM  is easy to mix and apply, has a luxurious fragrance, also thanks to a blend of natural ingredients.  Moreover, DYESMART™ offers maximum penetration of color by balancing oxidative primary dyes and couplers while cottonseed oil and rice milk help protect hair during processing. The result is perfect, fade-resistant color and  shiny healthy-looking hair.

Beginning in September 2013, shines XG™ is available exclusively in professional salons. Contact your John Paul Mitchell Systems Distributor to purchase


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