2 October 2023

Zotos/Joico: Winner for Best Green Initiative

Ragan’s PR Daily honors hair-care manufacturer Zotos International (maker of Joico) for wind-energy public relations efforts

Joico parent company, Zotos International, Inc. (Zotos) was awarded an honorable mention for Best Green Initiative from Ragan’s PR Daily, a top public relations trade publication.

This award recognized efforts by Zotos and its partner agency, Dixon Schwabl, for the hair-care manufacturer’s two-turbine, 3.3 MW on-site wind-energy project, used to power the company’s 680,000-square-foot plant in Geneva, N.Y. The American Wind Energy Association has determined that this is the largest wind project of any manufacturer in the United States.

“We are proud to receive this award, which recognizes Zotos International’s significant leadership and commitment to sustainability in the beauty industry and among salon professional everywhere,” said Anthony Perdigao, Vice President of Operations and Chief Sustainability Officer for the company. “It also acknowledges our efforts to continually educate and encourage others to support and consider their own green power investments.”

Zotos was also honored last fall by the U.S. Environmental Protection Agency with the organization’s Green Power Leadership Award for On-Site Generation. Zotos currently ranks 18th on EPA’s Top 20 On-site Generation list.

For more information on Joico’s eco-sustainable programs and its “ECOmmitment” visit: joico.com/gogreen



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