27 November 2021

OYA in 3D!

The best of Hollywood meets the best of haircolor in an innovative new film project created and sponsored by OYA.

Thanks to the same technology and talent used to create such blockbusters as Pirates of the Caribbean, Life of Pi and The Amazing Spiderman 3D, OYA (Own Your Art) has produced a stunning 3D movie that depicts the vibrancy, shine and superior quality of the new OYA haircolor, with a view to celebrating the company’s commitment to supporting the artistic creativity of the hairdresser

The film brings to life the vivid shades of blonde, red, copper and mahogany made possible with OYA color and formulas developed by stylist Siobhan McCallum.  Top artist Teal Druda did the make-up and Hollywood veteran Avo Yermagyan lent his excellent taste as wardrobe stylist. For a touch of ultimate California glam, the film was shot on location at the Henman Residence in Malibu, a spectacular mountaintop steel and glass architectural estate. 

“We launched OYA in January,” explains Marleen Wens, OYA vice-president and, of course, the film’s executive producer. “As we visit distributors throughout the country, introducing the brand, our goal is to develop a consistent, exciting way to depict the unsurpassed excellence of OYA haircolor. Our color technology is state-of-the-art, why not use Hollywood’s most advanced cinematic technology to tell the story and spread this exciting news?”

Wens engaged beauty photographer and filmmaker Robert Lynden to produce and direct the project, and Lynden recruited several of the top film technicians in L.A. to work on the film.  The crew included 3D Advisor John Schwartzman, who served as director of photography on the Spiderman 3D film, Night at the Museum: Battle of the Smithsonian and Pearl Harbor; and 3D Stereographer Bobby Settlemire, who worked on The Lone Ranger, Life of Pi, Pirates of the Caribbean and Cowboys and Aliens.

“The high definition, 3D equipment, allows the distributors and other viewers to have the full cinematic experience,” says Lynden.  “We were lucky enough to put together a crew with such a high level of experience, using the same equipment that was used on their films.  Wens wanted the movie to reflect the OYA brand—straightforward, simple, high quality and truthful—and that’s what we accomplished.”

And the Academy Award for excellence in professional haircolor goes to…OYA! See the film here!

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