Thousands of professionals from across America and around the world gathered this past weekend in Orlando, the capital of fun and leisure, for Premiere Orlando 2013.
A spectacular event held at the Orange County Convention Center, where today’s stars of the North American beauty industry shone and new and innovative products and services from the major brands were presented.
On Sunday and Monday the exhibit floor were teeming with visitors eager to take in the shows by platform artist of the various brands presented their new trends and services as well as for valuable tips for salons and stylists. On the Main Stage, located in the Chapin Auditorium, hairdressing greats like the Paul Mitchell-team with Robert Cromeans, Takashi and Linda Yodice – the TIGI International Creative Team, – Michael Haas and Dean Roybal for Wella Professionals, the Rusk Creative Team, Nick Arrojo, or artistic teams from firms like Matrix and Babyliss Pro, provided high doses of inspiration and energy to charge the Premiere Orlando atmosphere.
Very interesting and comprehensive training programs – Hair, Smoothing Treatments, Global Texture, Men’s Zone, Extensions & Weaves, Business Forum also drew crowds eager to see many of the most admired educators, such as Martin Parsons, Sam Villa, The Doves, Charlie Price, Craig Hanson, and many others. Estetica USA participated in this shiny new edition of Premiere Orlando and was there to greet visitors!