25 April 2024

Joico’s expert tips and tricks for picture-perfect hair

Poll discovers 69 percent of subjects could prevent a bad hair photo with just a little expert advice

With photo and video camera technology making available smaller and increasingly portable devices,  nearly every moment of our lives can be immortalized in a digital file and shared globally in a matter of seconds, ore often than not without the benefit of PhotoShop touch-ups.    Now, according to a recent *poll conducted by national hair care brand Joico, a whopping sixty-nine percent of women report having experienced a “hair fail” that they feel ruined a photo. Apparently they only noticed the short-coming of their coif after having taken the picture.  

As a result of this survey, Joico decided to come to the rescue, teaming up with talented and popular hair stylist Damien Carney and international fashion photographer Babak to synthesize all the foolproof tips designed to help women look their camera-ready best.

The Facebook Effect
The big hair fail begins with monumental moments in a woman’s life that are instantly immortalized in a woman’s hair history thanks to Facebook and other social outlets, like Twitter and Instagram. Yet the survey revealed that on average, women are only planning for their big “hair moments” eight days in advance, and even worse, thirty-seven percent of women do not plan ahead at all. Pretty incredible if we think about it, because we would never neglect to polish our shoes or pick up our favorite outfit from the dry-cleaners for that special occasion!

Expert Tips to Avoid Photo Fail
An unbelievable seventy percent of women fail to consult a salon professional prior to the important moment and seventy percent also fail to carry out trial runs of their big “hair moment” style before the big event.  It doesn’t really matter if the photo op is spontaneous or intentional. When you want to mark an occasion, flawlessly-styled hair is critical. Here are some insider tips and tricks from cut and style master Damien Carney and imaginative hair and fashion photographer Babak to make your life just a little easier.

Keep Your Cool (Color):
Babak’s Photo-Ready Insight: “Hair always reads “warmer” on film…which means a brunette often appears coppery; a blonde shows up yellow or gold; and a ginger can look, well, downright spic.”

Damien’s Drab to Fab Tip: “If you have color scheduled before an event, ask your stylist to balance the warmth by leaning toward slightly cooler tones.”

Smooth Things Out: 
Babak’s Photo-Ready Insight: “You look in the mirror and think your hair is tame and in place, but hit those locks with the professional lights and, suddenly, the frizzies and flyaways you didn’t even know you had are in the spotlight.”

Damien’s Drab to Fab Tip: “A dab of controlling product, like the Joico K-PAK Protect & Shine Serum, rubbed between the palms and smoothed onto the crown of the hair, puts those errant strands back in place.“

Forget Fattening Up Fine Hair:
Babak’s Photo-Ready Insight:   “If locks are on the skimpy side, it’s only natural to want to amp things up with volumizing products and a bit of strategic teasing. While that works beautifully in the real world, you can’t fool the camera…which will shine light right through your minimalist strands, and actually highlight the problem.”

Damien’s Drab to Fab Tip“For a fuller effect, opt for a style that’s flatter and smoother or a stylish up-do, giving your fine hair a dense, almost compact appearance.”

Shake it, Baby:
Babak’s Photo-Ready Insight“A style that’s too done will look severe on camera.”

Damien’s Drab to Fab Tip“Just when you think you’ve styled your hair perfectly…toss your coif around to loosen things up. This last-minute “messing” offers just the right amount of natural movement.”

*Methodological Notes
The Joico Survey was conducted by Wakefield Research among 505 nationally representative American women, ages 18 and older, between May 31st and June 5th, 2012, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. female population 18 and older. The margin of error for this study is 4.4 percentage points.


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