Beautyworld is coming into its own as the Middle East’s largest international trade fair for the hair, beauty, fragrance and well-being industries.
Visitor interest and showcase special features have long been the on-going mission of this event, set to run from 28 – 30 May, and this year it will now also incorporate “Elements”, NYC’s customized fragrance and design show, the USA’s premier meeting point within the niche fragrance category. The Elements presentation will showcase a number of top tier brands, including Cire Trudon, Illuminum, Bond No. 9, LegartForschungsatelier, Yosh, Atelier Flou, Nuhi and Mona di Orio, to name but a few.
Ahmed Pauwels, CEO of Epoc Messe Frankfurt, organizer of Beautyworld Middle East, said: “We are delighted to be hosting Elements at Beautyworld Middle East. We are sure the Elements showcase will be a successful addition to the show’s offerings and expect it to be met with great interest when it takes place in Dubai in May.”
Close on the heels of this trend in the US and Europe, consumers in the Middle East market are now manifesting a growing interest in the niche category, resulting in more and more dedicated areas within large retail stores, boutiques and concept stores in the region, presenting the ideal opportunity for the Elements expansion. Frederick Bouchardy, Elements co-founder, said: “Dubai is the perfect intersection of buyers and media from Europe, Asia and, of course, the Middle East. We have invited an extremely limited number of top tier brands. Our path of innovative expansion begins in just two months.”
This year’s edition of Beautyworld Middle East 2013 will present a wide range of international brands, innovations, developments and trends in the industry to attract buyers, retailers, distributors and beauty industry professionals from around the world. Past editions of the event have hosted visitors from over 100 countries in previous editions.
Beautyworld Middle East 2013 will take place from 28 to 30 May in Halls 1 to 8 at the Dubai International Convention and Exhibition Centre. Organized by Messe Frankfurt, the Beautyworld brand also hosts trade shows at various locations around the world.
Beautyworld Japan, 13 – 15 May 2013, Tokyo, Japan
Beautyworld Middle East, 28 – 30 May, 2013, Dubai, UAE
Hair and Beauty, 9 – 10 June 2013, Frankfurt/Main, Germany
Beautyworld Japan West, 15 – 17 October 2013, Osaka, Japan
Hair and Beauty meets Hairworld World Cup, 3 – 5 May 2014, Frankfurt/Main, Germany.