23 April 2024

The Aveda network takes action for clean water

Aveda organizes an Earth Day Cut-A-Thon to raise money for clean water projects

On April 22 the world will be celebrating Earth Day, and many volunteers at Aveda Salons and Institutes will be doing their share to make a difference during a 24-hour global hair-cutting marathon to support clean-water causes.

Who knows if the even will succeed in breaking the Guiness Book of World Records® title for raising the most money for charity through hair cuts in a 24-hour period? Only the generosity of guests, who will be asked to make a donation in return for the perfect haircut, will tell!

Since the inception of the Earth Month program in 1999, Aveda professionals in more than 30 countries have collectively raised more than $26 million to help support organizations that working to safeguard the environment, and more than $20 million of this amount has been earmarked for clean water-related causes since 2007.

This April, Aveda’s global network once again organized thousands of fundraisers to benefit more than 40 clean water organizations worldwide – from water resource protection education in Taiwan, to advocacy for the ecosystem health and scenic beauty of the Lake Tahoe Basin.

Limited-edition Aveda Light the Way™ Candles will also be available for purchase while supplies last. Aveda donates 100 percent of the purchase price (based on its SRP $12) from Light the Way™ Candle to Global Greengrants Fund, a non-profit that channels high-impact grants to grassroots groups working to solve pressing environmental problems.

The hair-cutting marathon kicks off in Sydney, Australia, proceed to Tokyo in the land of the rising sun, and then continues across Asia to Seoul and Taipei, working its way around the rest of the globe in a whirlwind tour touching down in locales like Zurich, Berlin, London and Madrid Before it concludes in North America.

So keep yourself and the world looking good by visiting aveda.com to find an Aveda location near you and to view a list of participating salons and make your appointment!



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