19 June 2021

Rocking red-carpet reds

Patrick McIvor reveals three tips for creating reds like the ones Jessica Chastain, Kristen Wig and Florence Welch rock on the red carpet.

Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California, suggests three simple keys:

1 – Turn to technologically advanced color products and direct dyes

2 – Color reds to fade

3 –  Don’t over glaze.

McIvor relies on Goldwell® Topchic® MaxReds Permanent Hair Color for brighter bolder reds that are intense and longer lasting.  The secret lies in an innovative technology called Chromax™, or dyes that are designed to deliver a pure oxidative dye stuff combination for long-lasting color and shine.

“Red is my favorite color hair, and because it fades the fastest, I am always looking for ways to make it last longer. Using innovative dyes is probably the best way to create a long-lasting red, because new technology in dyes delivers intense color molecules that stick to the hair shaft in a way that makes them stay longer and shine better,” says McIvor. 

The second consideration is to take fading into account when formulating your color.  “Color redheads the color they want to be – advanced technology has prolonged color vibrancy, but we know all colors fade, so color reds more red than they want to be so when they fade they are the red they want to be,” says McIvor. 

Thirdly, McIvor advises coloring the base a stronger, more intense red, so that less frequent glazing is needed as it fades.  And when glazing, opt for direct dyes like Goldwell® Elumen® Hair Color – a direct dye deposit molecule is better for staining the hair without over-saturating it.  When red is over-saturated, it can start to look brownish. 

Moreover, remember to pay attention to the second reflect color, as it’s the orange, violet, gold or copper in the red that the eye responds to.  Check out the reds like the ones on McIvor’s Pinterest Board: http://pinterest.com/patrickmcivor/.   Then get started!

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