Schwarzkopf Professional inspires more than 3000 hairdressing pros at their Essential Looks World Tour in Berlin.
The Essential Looks World Tour by Schwarzkopf Professionalwelcomed more than 3000 hairdressing professionals from nearly 50 countries to the spectacular Velodromo in Berlin for the final evening of hairdressing festivities.
A riot of colour and creativity marked one of the most important events of the year that was followed live by more than 3000 participants, but also streamed on line for the tens of thousands aficionados who could not participate first-hand. Everyone was eager to see the world premiere of The Colour Buzz Collection, the Essential Looks by Schwarzkopf Professional hair fashion collection that gathers the latest trends from catwalks all around the world into four mega-trends hairdressers can look to for inspiration for the upcoming spring-summer.
As tradition now dictates, the event was presented by Simon Ellis, Schwarzkopf Professional International Creative Director, and by Steve Hogan, Essential Looks Creative Director, who accompanied the participating stylists of the more than 70 looks presented during the evening: the Schwarzkopf Professional Global Ambassadors, Tyler Johnston and Lesley Lawson, accompanied by a large group of “local heroes” – Schwarzkopf Professional partner hairdressers from all five continents.
The first of the four trends presented on stage by Tyler Johnston was Mono Mods – inspired directly by the London of the 1960 and the Quadrophrenia generation: rounded fringe and clean-cut contours, varying hues of blond with stunning chromatic contrasts.
This it was time for White Angles, a trend with a strong Japanese impact, evoking origami and the brilliant colours of Japanese culture: purple, copper, red, all vibrant and intense hues. The cuts also featured clean graphic lines and accurately defined geometric panels, with asymmetric fringe for maximum impact.
The third trend of The Colour Buzz Collection is Chic Glam – masculinity and femininity raised to yet another level and combined for a supersexy style, with the same results that the Yves Saint Laurent tuxedo had on fashion. In this trend, disconnected texture and volume lead to the most sensual glamour. All through different and intense tones of chestnut brown.
Energy and dynamism represent the sheer force behind Electric Youth, the fourth and final trend of an evening that conquered all for its driving beat. In this trend the contrasts and disconnections of structure and form contrast with metallic golds and pastels. A cool trend with non-conformist inspiration, that will certainly convince the younger crowds in salons worldwide.