22 May 2024

Moroccanoil to launch anti-diversion e-commerce site

For the first time ever, customers can find their favorite Moroccanoil products online

Moroccanoil, the brand that pioneered the oil-infused hair care category, will be opening an official e-commerce launch. For the first time ever,  potential salon clients can now enjoy access to the entire range of hair care and body products through the official website, www.moroccanoil.com, supporting their local salons by avoiding unauthorized websites.

This new online distribution channel reflects Moroccanoil’s commitment to the stylist-and-client relationship through a unique and brilliant salon rewards platform: whenever a customer makes a purchase, the client will be able to select from a list of participating salons that will in turn share benefits on all levels of the distribution channel (distributor, salons and distributor sales rep). If an e-commerce client decides not to select a salon during purchase, the closest salon to their address is automatically credited. The client is also sent a list of five Moroccanoil salons closest to their location along with their order. As of today, thousands of salons in the US are participating in this loyalty program, and the numbers keep growing.

At Moroccanoil, we highly value our relationship with salon partners, and our efforts are dedicated to supporting them in every way,” said Zohar Paz, Moroccanoil CEO North America. “We are continuously focused on new ideas that will benefit both salons and their consumers. It is a priority for us to bring products only to the finest salons worldwide, ensuring consumers are educated exclusively by leading hairstylists.

With the launch of our e-commerce site, Moroccanoil aims to give customers easy access to a wide range of premium, authentic Moroccanoil products in a trusted online environment, while sharing the profit with our trusted partners. Our commitment to maintaining the integrity of the brand and establishing consumer trust is reflected by this first-of-its-kind anti-diversion program, which remains unparalleled in the industry.”

Security and quality all at the click of a mouse!



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