21 July 2024

James LeBosquet new Creative Director at Sam Brocato Salon NYC

Sam Brocato Salon in New York City announces the appointment of James LeBosquet to the position of Creative Director.

James LeBosquet made a name for himself as one of the most dynamic educators in professional hairdressing, boasting over over 16 years of experience as a top instructor for Toni&Guy and the TIGI Advanced Hairdressing Academy in New York City. His stint as TIGI International Creative Director consolidated the know-how and experience he needed to set up his own educational company – JLB Hairdressing – just two years ago. It was here that he developed cutting-edge techniques for cutting and finishing hair.

Sam Brocato has great expectations for James now that he is a member of the SBS Education Team in NYC.  “James brings to our salon a strong orientation of pure education and fills a key place in our salon’s journey.  While we greatly respect the world class background James brings to SBS, we are most excited about the future of what is yet to be created,” says Brocato.

James adds, “I am excited to be joining a team full of enthusiasm and passion.  The synergy between Sam, his team and me is unbelievable.  We share a linear vision, making the possibilities of our collaboration limitless.  I cannot wait for our journey ahead.”

Located in the fashionable SOHO district of NYC, Sam Brocato Salon is a trendsetting style oasis. Representing its legendary New Orleans namesake, SBS combines the warmth of Sam Brocato’s Louisiana heritage with his passion for innovation, education and amazing hair.


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