24 May 2024

New VP of Marketing & Education for Sexy Hair

Sexy Hair proudly announces the appointment of Jennifer Weiderman as Vice President of Marketing and Education.

Jennifer Weiderman has been appointed as the new Vice President of Marketing and Education of Sexy Hair, one of the fastest growing beauty care companies in the industry, offering nearly 70 solution-oriented products in eye-catching packaging that’s instantly recognized worldwide. Weiderman will be overseeing all aspects of marketing, branding, creative and show activities for Sexy Hair.

“I love the challenge of building brands and making sure that everything is cohesive and integrated through all touch points,” says Weiderman. “I know from my previous marketing experience in fitness, apparel, and footwear that when you look good you also feel your best and can accomplish amazing things. I am excited to join the Sexy Hair family and help continue the legacy of such an iconic brand.”

Weirdeman’s career has covered stints at Young & Rubicam, a marketing and communications agency specializing in advertising, sales promotion, direct marketing and brand identity consulting, as well as being Vice President of Marketing for Nine West/Jones Apparel Group and then for Keds, K-Swiss and Skechers. Most recently, Weiderman served as Senior Vice President of Marketing for BeachBody.

“Jen brings extensive brand building experience and a strong background in educating and exciting the consumer, supporting trade partners and identifying future growth opportunities,” says Karl Heinz Pitsch, president and CEO of Sexy Hair. “She will be a tremendous asset to the company.”




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