19 July 2024

Illumina Color: the new beauty must-have from Wella Professionals

The new break-through formula inspired by light.

If you think you know everything there is to know about hair color, then think again. New Illumina Color by Wella Professionals is the latest breakthrough from the brand which is set to totally change how we think about hair color forever.
Illumina Color is a range of sheer, natural-looking colors which give your hair incredible luminosity from within, in every kind of light.

See it. Feel it. Believe it.
Illumina Color is a sheer color for a natural, youthful look which gives your hair incredible luminosity in every kind of light.  It has up to 100% grey coverage with a sheer result. This is the premium permanent color service with no compromise on hair health. It’s more than a color – It is a wonder of light!
Everyone, who once tried Illumina Color has fallen in love with it. Josh Wood adds “Illumina Color creates a luminosity like I have never seen before.  In fact we are going to have to work hard to find a new word to describe the result of this product: it’s so incredibly luminous in every kind of light.  You just have to see it to believe it”.



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