25 April 2024

ITVA. Happy Birthday!

Wella Professionals was in Madrid to celebrate the tenth anniversary of thef International Trend Vision Awards, with a sneak preview of 2013 trends. Getting ready for the upcoming event in Germany.

The recent International Trend Vision Awards offered a programme brimming with events. More than 2000 hairdressers from every corner of the globe met in Madrid to applaud talented youngsters competing for the award of the year (with 86 finalists from 50 foreign countries) and to get a sneak preview of the new trends for 2013.

Hair guru Patrick Cameron emceed a day full of professional initiatives by Wella Professionals. Shows, trends and awards were just the tip of the iceberg. Charity sponsorship was another important focus, as the company works with UNICEF on the Making Waves project – Wella-Salon Division P&G General Manager, Sylvie Moreau, took centre-stage to speak about this initiative. Following Brazil/Belem, Wella will continue to contribute to the charity’s goals by offer professional training for youngsters in Romania as well.

The on-stage events opened with Kevin Otera, Vice President of Global Operations Salon Professional P&G, and Michelle Mason, Wella’s Global Education Leader. Adil Mehboob-Khan, President of P&G Salon Professional and Global Wella Professional, once again pledged the company’s dedication to this educational event: “We will continue to invest in the Trend Vision Award. It’s an educational event that each country enjoys all year round, one which we totally believe in – we are sure that it contributes to the growth of this fabulous industry”.

The Madrid event also featured the launch of Illumina (presented by the Associate Director of P&G Salon Professional, Srebenkena Hanak, during a press conference the day before). These two new colour products will be available as of the beginning of next year. One in particular is set to revolutionize the life of salon colourists, thanks to a truly breakthrough technique…..

Madrid’s 2012 Trend Vision Awards saw two expert juries awarded the gold medal to Chinese hairdresser Zhangjian Wang (Wake Up Salon), competing in the Young Talent category, and to Canadian Philip Ferreira, (Axis Salon), for Colour. Eugene Souleiman, Global Creative Director, said: “All the finalists in the Young Talent category gave awesome performances, but Zhangjian Wang really stood head and shoulders above the rest. The incredible skills and creative fantasy displayed by all entrants made the competition truly successful, with some sensational looks”.  Regarding colour, Josh Wood, Global Creative Director, commented: “Winner Philip Ferreira presented a particularly interesting look. All the participants gave unique innovative interpretations of the trend, with true synergy sparking between colouring and styling.”
The People’s Choice Award winners were nominated by the 2000-strong audience actually present at the event and viewers following the live streaming. The lucky winners were Tatsiana Krupskay (Joli Salon, Bielorussia) in the Young Talent category, and Lucian Busuioc (Artist Salon, Romania) for Color.
One of the main themes in Madrid was “The Sound of Colour”. Riding the wave of new colour product Illumina (soon to be distributed worldwide), Wella Professionals focused the entire event on color and its expressivity. The 2013 Trend Vision looks were also premiered – Fusion, Echo, Allegra and Decibel.

ITVA 2012 – Meet the winners!

Young Talent Award Winners
Bronze: Chih-I Huang, Salon: Una, Taiwan (Assistant: Ya-Ting Kuo, Model: Yun-Ju Chang)
Silver: Gabi Birkner, Salon: Room of Design, Switzerland (Assistant: Lilith Amrad, Model: Viktoria Bröckner)
Gold: Zhangjian Wang, Salon: Wake up Salon, China (Assistant: Fangfei Wu, Model: Xiaowei Shen)

Color Award Winners
Bronze: Patricia Hillhammar, Salon: Elite by Ulla-Britts hårdesign, Sweden (Assistant: Ann-Charlotte Dahlgren, Model: Elin Philipsson)
Silver: Lucian Busuioc, Artist Salon, Romania (Assistant: Septimiu Zavate, Model: CarmenM. Ungureanu)
Gold: Philip Ferreira, Axis Salon, Canada (Assistant: Katie Sullivan, Model: Masa Lizdek)

People’s Choice Winners – Young Talent
Tatsiana Krupskay, Bielorussia, Joli Salon

People’s Choice Winners – Color
Lucian Busuioc, Artist Salon, Romania


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