The 46th anniversary of Cosmoprof is on its way. The official campaign has been launched together with some sneak previews
Even if it is officially scheduled to open its doors to the whole industry from 8th-11th March, 2013, Cosmoprof Worldwide Bologna will in fact open a day earlier (7th) with Cosmopack – perfumery and cosmetics, spa and beauty, natural products, hairdressing, nails and, obviously, packaging.
The 2013 event will be a business platform aimed at all distribution channels, aided by strong investment by the organisers which will guarantee the attendance of buyers and distributors in the perfumery and cosmetics sector. Exhibitors will also be guaranteed B2B opportunities with an international buyer/distributor delegation has been invited from emerging markets. The message has gone out to B.R.I.C.s (Brazil, Russia, India, China), the United States, the Middle East and Europe, thanks to considerable investment in the foreign press of the perfumery and cosmetics industries to target specific audiences.
Another innovation we can look forward to is the exhibition floor layout, designed to accommodate the latest market trends and improve the visitor experience as well as optimize the use of the two main entrances, Costituzione and Michelino. The Packaging, Beauty&Spa, Nails and Hair sectors will all enjoy new locations that will ensure maximum visitor traffic. This new floor plan will also facilitate browsing around the exhibition spaces.
This year’s Cosmoprof will once again present events such as On Hair (a catwalk of the latest hair fashions), Esthetiring (dedicated to massage), Hair Ring (selection of the créme de la créme by the Italian Hairdressing Association), Extraordinary Gallery (the multi-sensorial exhibition area for special “niche” products), Country Pavillion (nation-based areas with two new entries, India and Colombia). Then there’s The New Talent, a contest designed to encourage new talented youngsters as well as support both Italian and international creativity. For this latest edition, there will be the new “Total Look” category, complete with hairdressing, make-up, nails and clothes – for a global trend overview.