Color Zoom celebrated its 10th birthday in London, together with 2,500 stylists from 40 different countries.
London, the now ex-Olympic city, took three days to host Goldwell’s Color Zoom 2012, attracting 2,500 hairstylists from 40 countries, all eager to applaud the overall international winner of the competition, which celebrated it’s tenth year in this European capital.
So much was going on! Saturday kicked off with the national finals complete with live performances at the Excel Exhibition Centre. Onlookers cheered on 72 finalists from 30 countries. The hairdressers had a mere three hours to create their looks onstage, before submitting them to the expertise of the jury (including Phil Smith and Lisa Shepherd).
But Sunday was the day everyone was waiting for. Jessica Mears performed Love takes over as the finals of the contest opened at the ICC Excel Exhibition Hall. A catwalk of Color Zoom trends from the past was also staged to celebrate the tenth birthday of the event. This show featured Newstalgia (2008) by Mark Leeson, British Hairdresser of the Year, as well as Industrial Soul (2007), Rockmantic (2008), Virtualist (2009) and Play Strong (2011) by Shane Bennett, 3-times Northern Ireland Hairdresser of the Year, and more.
The crowds were also treated to the launch of Beautify, the new 2013 trend presented by a star-studded roster of industry VIPs, like Beverly C and Rita Marcon, who explained the concept as visualised by the International Color Zoom Creative Team – vibrantly colorful and rich in inspiration from current social/cultural trends.The International Color Zoom Creative Team of 2013 includes the Master Team of Agnes Westerman from the Netherlands and Aussie Shane Henning, as well as 2011 Global Color Zoom winners, Lisa Whiteman from the UK, Demi-Leigh Gardiner from Australia and Ben Lin from Taiwan.
The show closed with an avant-garde interpretation of the new Beautify trend by Michael Barnes. Then it was time for the announcement everyone had been waiting for: the contest winners! Cory Couts, worldwide president of Goldwell & KMS California, took the stage to present the 2012 awards:
Partner Colorist – Hagen Krüger, Germany
Creative Colorist – Chief Lin, Taiwan
New Talent Colorist – Eason Chen, Taiwan
These winners will enjoy the honor of joining the 2014 International Color Zoom Creative Team, to help create the next trend collection.
Monday’s Look and Learn seminar was followed by the launch of the Beautify trend collection. Lisa Whiteman and the International Color Zoom Creative Team created eight looks focusing on the Beautify concept – creating a better world through a more positive and creative perspective. The team, introduced by William Wilson, technical and creative director of Goldwell, gave an indepth explanation of the cut’n’colour techniques used for each look.
At the risk of sounding cliché, a great time was had by all. Looking forward to Color Zoom 2013 in Los Angeles!